Lady Charlotte abandons her colonial life to elope with one of Bombay’s notorious street mafia Vijay, only to then get betrayed by him as he returns back to her. 93 Charlotte Street is rumoured to be Lady Charlotte’s ‘British house of exile’, until her dying day. Located in London, Lokhandwala is a sympathetic homage, to Lady Charlotte and all those who have lived, loved and lost. Dedicated to the aromas and flavours flourishing back then, and now, in India, Lokhandwala rediscovers traditional Indian cuisine and brings a palatable experience to the table.
We were approached by them to do Art Direction and Photography and align it with the Brand and the Space, and likewise, we also got the opportunity to collaborate with their head chef to work on their food menu.
RETHINKING THE IDEA OF INDIAN CUISINE
Staying true to the roots, we approached this project keeping the essence of Indian cuisine in mind at all times. Taking inspiration from the colors, tastes, flavours and smells of flowers, spices, and condiments that are native to India, we try to tell a story of a recipe from the memories we would have of them from back home. Every meal becomes a story.
FROM STREETS TO SIDECAR
We went onto the streets of India to explore the sights and sounds, flavours and aromas of the food. We wanted to retain that experience and package it in a beautiful way for people in London.
FROM THE HEART TO THE PLATE
We went to Khari Baoli, Asia’a largest wholesale spice market in Delhi to draw our moodboard for the restaurant. Drawing inspiration from the origins, The colors and textures from the markets defined the composition for the photographs.